Proof Drinks co-founder James McDermott passes
17 January, 2025
James McDermott, co-founder of Proof Drinks has died at the age of 47.
Burnt Faith partners with Proof Drinks
14 August, 2023
Burnt Faith has partnered with drinks specialists, Proof Drinks, to drive interest in British brandy houses across the UK.
Heaven Hill appoints Proof Drinks for UK distribution
04 December, 2019
Heaven Hill has appointed Proof Drinks as its UK distributor to look after its spirits portfolio.
Proof Drinks takes on Melonade
09 May, 2019
Proof Drinks has taken on the UK marketing and distribution of Melonade, a Provençale fruit aperitif.
Proof Drinks appoints new MD
25 October, 2018
Drinks brand owner and distributor Proof Drinks has appointment Jeremy Hill (pictured, centre) as managing director.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
